By Amanda Mountain, Global Vice President of Marketing & Communications, SAP Digital Commerce
“SAP Digital Commerce Gives Back.” That’s the theme behind the initiative to plant a tree for every transaction on SAP Store
, which originated from an employee design thinking session last year. It was a natural: After all, transacting on SAP Store is the simplest, most efficient, and sustainable way to find, try, and buy SAP and partner solutions. No shipping. No travel. None of the paperwork that might otherwise be involved. What could be more environmentally responsible?
With Earth Day upon us, we thought it would be the perfect time for an update on the program, which launched in July 2020
. In less than a year, more than 8,000 trees have been planted in settings around the world on behalf of our customers.
The program, carried out by the SAP Corporate Social Responsibility organization in partnership with nonprofit groups, supports SAP’s commitment to fostering sustainability and fighting climate change. SAP has already set a goal of planting 5 million trees by 2025, and we are halfway there. Planting a tree for each online purchase on SAP Store furthers that goal, along with the overall efforts to embed sustainability
into our core business and operations. SAP is aiming to be climate neutral by 2023
and has committed to science-based emissions reduction targets aligned with a net-zero future. Moreover, solutions available on SAP Store
can help businesses manage their environmental impact using tools, sensors, and calculators; improve their supply chain efficiency; and monitor and control their carbon emissions.
Consumers increasingly value sustainability, and on average, more than two-thirds of them are willing to pay a premium of 35%
for brands that are sustainable and environmentally responsible. Business consumers are no different in this respect, and in focus group research we’ve conducted, they have told us that they value not only the efficiency but the sustainable nature of SAP Store. We’re happy to do our part, and, at the same time, help our customers achieve what they want and care about. Whether it’s undertaking a major corporate sustainability initiative like SAP’s, using a digital solution to reduce the environmental impact of your business, or simply planting a tree with SAP.
You can learn a lot more at the SAP Sustainability Summit
, taking place virtually April 28-29. It’s a fantastic opportunity to explore solutions, take part in discussions, and learn about the potential to transform your company into a sustainable enterprise. Registration is open now!