New Features, New Experience
If your first thought is that a combined catalog will result in an even wider array of apps, perhaps with too many to choose from – don’t worry. We’re introducing new features that aim to make discovery faster, easier, and more fun, such as the following:
Updated category menu: When browsing, you will see a new menu that allows users to browse products in whatever way they want. Whether by industry, product category or solution type.
Guided search: Now you can use natural sentence structure in your search, just as you would when speaking to a live sales agent. You might enter, for example, “I am looking for an add-on to help with legal contracts.” A guided search model refines the keywords and points you to relevant product pages. This feature is not only more intuitive; it reduces the need for repeat searches.
Favorites: Save product pages in your own favorites section and return to them later to contrast and compare.
Tips for filtering: When you get to the search results page, you’ll be guided to next-best steps and popular features.
As with any iterative design process, these enhancements will be monitored for their effectiveness and usage. Based on aggregated analysis of browsing behavior, we will continue to refine the tools with the best response and develop others based on the data. We know we are only scratching the surface of what we can do with search, but this represents a big step in the right direction.
Equal Balance and Transparancy for All Products
One key objective for our design team was to ensure impartiality for SAP and partner offerings, allowing customers to discover the product that best suits their needs. While SAP products will be visually identifiable, the search functionality itself aims for fair, unbiased exposure for all products. That is true for search algorithms as well as for the content itself. On category landing pages, for instance, you’ll see “Customers’ reactions to products from SAP and our partners,” with actual customer quotes and ratings. And on product pages, we show reviews sourced from an independent third party.
Whether you are searching for software for individual use or purchasing for a large enterprise, we think you’ll find that the user experience is – well, a whole new experience. For more details, view the press release