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Turn direct mail into your most powerful CRM channel
Automated Direct Mail & Programmatic Print
byoptilyz GmbH
Solution Types
Extensions and Add-ons
Works with
SAP Emarsys Customer Engagement
Benefits and Features
Increase conversion rates and ROI by 30-50%
Run more customer-centric direct mail campaigns, A/B test easier, and integrate letters, postcards & self-mailers deeper into cross-channel customer journeys.
Reduce effort by up to 90%
Eliminate manual effort and coordination via automation and an end-to-end direct mail solution (from campaign setup to print quality control and postal process management).
Decrease cost by 5-15%
Drive up cost transparency and access a broad European print network and highly competitive frame contracts (based on large aggregated print volumes and enhanced efficiencies).
Automate direct mail campaigns
Automatically trigger direct mail campaigns when a certain amount of recipients is reached or at a fixed recurring time. This will save you up to 90% manual effort and enable more relevant touchpoints.
Hyper-personalize letters, postcards & more
Make use of extensive personalization and segmentation options to make direct mail content more relevant. Even1:1 image personalization is easy to set up and will generate amazing results.
A/B test and optimize
A/B test formats, incentives and visual imagery to improve direct mail success by up to 70%. Keep track of your campaigns in our intuitive dashboard and update campaigns based on performance outcomes.
Access all kinds of formats & print methods
Whatever you plan to send, we’ve got you covered: Choose almost any format, then print campaigns digitally or offset. Then lean back: we will ensure that the highest printing standards are met.
Plans and Pricing
hand with checkmark
All Plans include
Direct Mail Automation & Programmatic Print
Per Month
Customer success manager
Address data cleansing (Germany)
Design templates
Print data checks
Comprehensive campaign triggers
Data mapping
12 Month min. contract duration
Technical Information
The information contained in this section is provided by the publisher.
Solution Types
  • Extensions and Add-ons
Works with
  • SAP Emarsys Customer Engagement
optilyz GmbH
optilyz enables companies to enhance their digital customer strategy by way of letters, postcards, and self-mailers. The tool empowers marketers to go beyond digital marketing, leveraging the potential of software for postal touchpoints as well.
Publisher Website