Optimizing Store Operation for Peak and Low Traffic
Retailers will be able to understand how product placement and staff allocations affect sales and conversion rates by connecting the visitor data with inventory and sales data. This will drive more efficient staff allocations, store layout, and inventory management.
Boost Revenue Performance by Capturing the Visitor Behavior and Demographics
Retailers will be able to link brand, product engagement, and sales/inventory data to visitors’ socio-demographic classes. This data is critical for maximizing ROI of in-store promotions and aligning product inventory with regional trends.
Enhance Customer Experience and Increase Conversion Rates
Retailers can collect customer engagement metrics and feedback from in-store promotions, marketing campaigns, and new store technologies and link them to their sales and inventory data. These insights are critical for A/B testing and analyzing trends across traffic, sales, and conversion metrics.