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Every customer. Every touchpoint. Personalized.
Customer Loyalty Cloud
byAnnex Cloud
Solution Types
Extensions and Add-ons
Works with
Benefits and Features
Collect First-party Data at Scale
The pressure is on to collect first-party data. Annex Cloud’s Loyalty Experience Platform™ delivers robust first-party loyalty data at scale, along with plenty of ways to personalize touchpoints across the entire customer journey.
Deliver a Custom, Rewarding Experience Globally
Enterprise loyalty typically demands complex integration with back-office systems, custom development and user experience, and advanced program management. Complex implementations are what Annex Cloud does best—integrating with ERPs, CRMs, ESPs, POS, third-party social and advocacy tools, and more.
Leverage Your Best Customers for Growth
63% of companies don’t know who their best customers. Annex Cloud delivers advanced data management and analysis tools to identify your best customers, plus flexible engagement and communication modules to create meaningful interactions and reward desired behaviors that drive growth.
Drive Strategic Growth
Loyalty Engine—Seamlessly integrate loyalty into existing infrastructure with open APIs and 100+ pre-built integrations. Grow smarter with a robust loyalty rules engine, predictive intelligence, and dynamic campaign management. Spot-on segmentation is easy with a unified 360-degree member profile.
Tailored Loyalty Actions
SAP clients can deliver loyalty points/rewards for any customer behavior they are trying to encourage. This can include everything from purchasing to writing reviews, referring friends, posting pictures, signing up for newsletters, attending events and much more.
No More One-Size-Fits-All Loyalty
Loyalty Experience Manager—Create whatever type of experience customers prefer. Mix & match programs (transactional, social & behavioral, status/tiers, premium/paid, receipt/invoice, coalition/partner) and rewards (points, products, gift cards, coupons, badges, reward store, charity).
Omnichannel Marketing at Its Best
Communications Experience Manager—Deliver timely, personalized communications, whether it’s by the web, SMS, print, social media, email, or apps. Deliver a seamless, consistent experience across your tech stack, including CRM, CX, ERP, ESP, POS, eCommerce, CDP, and mobile.
Plans and Pricing
Enterprise Base Solution
Price upon request
Enterprise Base Solution
Loyalty programs can be tailored and pricing reflects scale and customization level of the program.
Pricing is defined per blocks of 100,000 loyalty members.
Includes 100000 User
Technical Information
The information contained in this section is provided by the publisher.
Solution Types
  • Extensions and Add-ons
Works with
  • Industry Cloud
  • SAP Marketing Cloud
  • SAP Commerce Cloud
  • SAP Sales Cloud
Annex Cloud
Annex Cloud enables enterprises to collect first-party data at scale and accelerate growth—earning the highest possible scores in 15 criteria in The Forrester Wave™—including loyalty management, user experience, execution & innovation roadmap, integrat...
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